Engineering-led operations Digital acquisitions

We acquire and scale digital businesses with engineering precision.

Catalyst Forge is a solo-operated studio focused on acquiring niche, cash-flowing online businesses and compounding their value through better product, modern UX, and smart automation — not just more ads.

Technical focus Full-stack engineering & product background

Operator’s lens Hands-on systems, analytics, and experimentation

✉️ Start a conversation Share a deal · advisor · operator role →

Currently focused on profitable, defensible niche products in SaaS, digital health, and information services in the $50k–$500k EV range.

What we do

Acquisition & value creation

We look for under-optimized but proven businesses where clean engineering, thoughtful UX, and disciplined marketing can meaningfully move the needle.

UX & funnel rebuilds Lifecycle email Pricing & packaging Analytics & tooling

Operator profile

Engineering + product

Software engineer by training with experience across microservices, infrastructure, and data pipelines — now applying that toolkit to small, cash-flowing businesses.

Comfortable owning everything from codebase and stack decisions to ads experiments and KPI dashboards.

Near-term roadmap

First 12–24 months

◦ Close first acquisition and rebuild core UX & onboarding.
◦ Implement lifecycle email, clean analytics, and basic experimentation framework.
◦ Systematize ops with VAs and lightweight playbooks.
◦ Begin evaluating a second complementary acquisition.